HAGS
Dimitrios Charokopos, the founder and creative force behind HAGS artisan shaving products, was born in 1989 in Fremont, California, later relocating to Greece with his family.
Music has always been his primary passion, particularly playing the guitar and other instruments, being actively involved in bands that composed and performed original music.
A devoted fan of horror movies, Dimitrios has a particular love for 80s cult and psychological horror films. His fascination with the genre began at the age of five after watching Michael Jackson’s Thriller music video on MTV. He also has a deep appreciation for grotesque art in various forms, including paintings, movies, music and theatre. This distinctive artistic style, combined with his love for music, heavily influences the branding of his products.
Throughout his early career, Dimitrios gained experience in various jobs and businesses. Beyond crafting men’s grooming products, he also channels his creativity into building handcrafted guitars and basses, a lifelong passion that remains close to his heart.