Blackland was formed in 2015 by Shane Swartzlander, the Blackland name is loosely derived from the German translation of Shane's last name.

Blacklands inspiration was found in the high-end watch industry, with modern technology even cheap watches keep time remarkably well. However, any owner of a fine watch will attest that telling time isn't the only reason to buy a watch, a quality timepiece tells a story. It speaks of the attention obsessed designers refusing to compromise, it speaks of quality materials selected not for their affordability, but for their durability. Most of all it conveys pride. Blackland have adopted this philosophy and apply it to the finest shaving tools you can find - each designed to last a lifetime.

Blackland believe in blurring the lines between artwork and functional tools, and promise that every product they make is crafted to last a lifetime and designed to perform as well as it looks. Every Blackland product is meticulously designed by us and made by hand-selected small manufacturers in the USA.